New issue Vol. 6 · No. 1 · January 2026
Seisense Business Review (SBR) is an international, open-access, peer-reviewed journal focusing on two key areas of business: Marketing and Supply Chain and Operations.
Newly published, open to read and download.
This study develops an impulse buying model by examining how non-shopping mobile phone use, emotional states, and situational factors affect impulse buying in Indian grocery stores, extending the S-O-R framework to include digi…
This rapid systematic review synthesizes emerging evidence on the impact of Nigeria’s 2023 dual economic reforms, fuel subsidy removal, and foreign exchange harmonization on Small and Medium Enterprises (SMEs). Employing a PRIS…
This study investigates the role of Corporate Social Responsibility (CSR) as a sustainable marketing tool for enhancing brand reputation and customer loyalty in Ghana's beverage industry, focusing on Awake Ghana Mineral Water a…
This study investigated the effects of Tall Poppy Syndrome (TPS), a social attitude in which high achievers are resented by their peers in the workplace, on work performance indicators within a Philippine higher education insti…
This study introduces a diagnostic ESG orientation typology (Strategic, Transitional, and Compliance) to demonstrate ESG orientation, which represents the extent to which ESG practices are internalized and institutionalized wit…
This research study explores the evolving perceptions of Micro, Small, and Medium Enterprise (MSME) owners regarding their business performance before and during the COVID-19 pandemic. It examines the impact of social media mar…
This study examines the mediating role of management commitment and employee training in the relationship between internal control systems and financial reporting accuracy in the Ghanaian hotel sector. The study uses an explora…
This study assesses the influence of mental accounting practices on the spending behavior of college students at National University Baliwag. It aims to understand how gender and school affiliation influence these connections.…
Purpose: This study sought to propose and test a model that examines the mediating roles of job satisfaction and organizational commitment in the nexus between job rotation practices and employee performance. Design: The study…
Personalization is used for marketing in social media by marketers and advertisers. So there is a great need to explore this phenomenon of personalization and online impulse buying behavior. This study examines the impact of pe…
Objective - This paper conceptualizes a novel theoretical model of consumer mimicry of various types of influencers and associated behavioral outcomes. Design – This model was conceptualized after a thorough literature review a…
This systematic literature review explores the intersection of artificial intelligence (AI) and employee workplace green behaviors, examining how AI interventions can enhance sustainable practices in organizations. The paper ad…
NGOs provide support services in developing countries when governments are unable to improve the growth indicators. There exists a requirement for sustainable NGOs that can help fill the gap between the needs of the people and…
Research Articles
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