ISSN
2788-7561
Access
Open Access
APC
None — Free
Review
Double-blind
Language
English
Copyrights
CC-BY 4.0
Aim & Scope

Seisense Business Review (SBR) is a focused platform for research on the market-facing and supply-facing functions of business: how organizations understand and create demand, and how they design and manage the operations and supply chains that deliver value to that demand. SBR publishes high-quality, open-access research that bridges theoretical insight with practical application, connecting marketing and supply chain scholarship to advance both academic knowledge and industry practice.

SBR welcomes original, peer-reviewed articles that blend theoretical frameworks with practical implications, case studies, and applied research, offering insights of value to both academia and industry. As an open-access journal, SBR ensures research findings are accessible to a global audience, fostering collaboration across the marketing and supply chain disciplines.

Marketing
Consumer behavior · Digital & social media marketing · Branding · Marketing strategy · Marketing analytics
Supply Chain & Operations Management
Logistics · Procurement · Supply chain resilience · Operations strategy · Sustainable & green supply chains
Marketing–Supply Chain Interface
Demand planning · Omnichannel & customer experience · Retail & distribution strategy · Service delivery
Applied Analytics & Technology
Data-driven decision making · Digital transformation · AI applications within demand & supply functions
Policies & Author Guidelines

As an ethical publisher, we adhere to the COPE guiding principles of publishing, ensuring transparency, integrity, and accountability in our practices. All authors are required to adhere strictly to the journal's publishing policies and submission standards prior to manuscript submission.

Kindly use our online submission system (OJS) for article submissions, as we do not accept articles through email. A paper template is provided on our website's Author Guidelines page, ensuring that submissions adhere to the required format.

Contact
For editorial inquiries, please contact: sbr@journal.seisense.com