Aim

Seisense Business Review (SBR) is a focused platform for research on the market-facing and supply-facing functions of business: how organizations understand and create demand, and how they design and manage the operations and supply chains that deliver value to that demand. SBR publishes high-quality, open-access research that bridges theoretical insight with practical application, connecting marketing and supply chain scholarship to advance both academic knowledge and industry practice.

Scope

SBR welcomes original, peer-reviewed articles across the following areas:

• Marketing — consumer behavior, digital and social media marketing, branding, marketing strategy, and marketing analytics.
• Supply Chain and Operations Management — logistics, procurement, supply chain resilience, operations strategy, and sustainable or green supply chains.
• Marketing–Supply Chain Interface — demand planning, omnichannel and customer experience, retail and distribution strategy, and service delivery.
• Applied Analytics and Technology in Marketing and Supply Chains — data-driven decision making, digital transformation, and AI applications specifically within demand and supply functions.

We encourage submissions that blend theoretical frameworks with practical implications, case studies, and applied research, offering insights of value to both academia and industry. As an open-access journal, SBR ensures research findings are accessible to a global audience, fostering collaboration across the marketing and supply chain disciplines.

For Author Guidelines and Submission Process - click here

Contact Email: sbr@journal.seisense.com

Key Features

Discover the Key Features of Seisense Business Review (SBR):

• ISSN: 2788-7561
• Access Policy: Open Access
• Article Processing Charges: FREE
• Language: English
• Peer Review Policy: Double Blind Peer Review Process
• Copyrights: CC-BY 4.0

Acceptance Rate: 30% Review Decision: 60 Days Time to Publish: 70 Days

Publication Frequency

SBR, as an annual journal, operates on a continuous publishing model, which guarantees that once articles successfully complete the peer-review process, they undergo prompt publication after acceptance, meticulous copyediting, and thorough proofreading.

Peer Review and Ethical Policy

As an ethical publisher, we adhere to the COPE guiding principles of publishing, ensuring transparency, integrity, and accountability in our practices. For more information on our peer review process and ethical policy, please visit the publishing policies page.

Submission Guidelines

Kindly use our online submission system (OJS) for article submissions, as we do not accept articles through email. A paper template is provided on our website's Author Guidelines page, ensuring that submissions adhere to the required format.