Marketing

The Impact Of Social Media On Microgreens Product Knowledge And Purchase Intention

Salmaa Muftiyatunnisa, Darsono Darsono, Sapja Anantanyu

• Abstract 1804  
• PDF: 1145  
• pages:6-18

Mobile Banking Service Quality and Customer Retention: A Moderated Mediation Model of Customer Perceived Value and Perceived Corporate Image

Daniel Kipkirui Langat, Dr. Ronald Bonuke, Dr. Yusuf Kibet

• Abstract 2190  
• PDF: 1942  
• pages:47-61

Leapfrogging in Marketing: Empirical Analysis of Kenyan Mobile Phone Industry

Mae Chepkoech, Prof. Charles Lagat, Prof Gary L. Frankwick

• Abstract 947  
• PDF: 695  
• pages:33-46

Antecedents of Overall E-service Quality and Brand Attachment in the Banking Industry

Gul e Rana, Dr. Noor Azizah

• Abstract 1122  
• PDF: 753  
• pages:26-34

Store Atmosphere, SERVQUAL and Consumer Loyalty

Case Study of Excelso Coffee Shop

Purwadi Purwadi, Bella Devitasari , Dio Caisar Darma

• Abstract 6895  
• PDF: 5102  
• pages:21-30