Marketing

5 Items

The Impact Of Social Media On Microgreens Product Knowledge And Purchase Intention

Salmaa Muftiyatunnisa, Darsono Darsono, Sapja Anantanyu

Abstract 858
PDF: 557
pages:6-18

Mobile Banking Service Quality and Customer Retention: A Moderated Mediation Model of Customer Perceived Value and Perceived Corporate Image

Daniel Kipkirui Langat, Dr. Ronald Bonuke, Dr. Yusuf Kibet

Abstract 1239
PDF: 1120
pages:47-61

Leapfrogging in Marketing: Empirical Analysis of Kenyan Mobile Phone Industry

Mae Chepkoech, Prof. Charles Lagat, Prof Gary L. Frankwick

Abstract 491
PDF: 343
pages:33-46

Antecedents of Overall E-service Quality and Brand Attachment in the Banking Industry

Gul e Rana, Dr. Noor Azizah

Abstract 695
PDF: 471
pages:26-34

Store Atmosphere, SERVQUAL and Consumer Loyalty
Case Study of Excelso Coffee Shop

Purwadi Purwadi, Bella Devitasari , Dio Caisar Darma

Abstract 4502
PDF: 3390
pages:21-30