Marketing

5 Items

The Impact Of Social Media On Microgreens Product Knowledge And Purchase Intention

Salmaa Muftiyatunnisa, Darsono Darsono, Sapja Anantanyu
  • Abstract 891  
  • PDF: 573  
  • pages:6-18

Mobile Banking Service Quality and Customer Retention: A Moderated Mediation Model of Customer Perceived Value and Perceived Corporate Image

Daniel Kipkirui Langat, Dr. Ronald Bonuke, Dr. Yusuf Kibet
  • Abstract 1265  
  • PDF: 1142  
  • pages:47-61

Leapfrogging in Marketing: Empirical Analysis of Kenyan Mobile Phone Industry

Mae Chepkoech, Prof. Charles Lagat, Prof Gary L. Frankwick
  • Abstract 499  
  • PDF: 345  
  • pages:33-46

Antecedents of Overall E-service Quality and Brand Attachment in the Banking Industry

Gul e Rana, Dr. Noor Azizah
  • Abstract 705  
  • PDF: 473  
  • pages:26-34

Store Atmosphere, SERVQUAL and Consumer Loyalty

Case Study of Excelso Coffee Shop

Purwadi Purwadi, Bella Devitasari , Dio Caisar Darma
  • Abstract 4663  
  • PDF: 3468  
  • pages:21-30