SBR welcomes original, peer-reviewed articles that cover a wide range of topics, including but not limited to: Business Management, Marketing Research, Social Sciences
Mobile Phone Interaction and Impulse Buying in Indian Grocery Chains: An S-O-R Perspective on Emotional and Situational Factors
This study develops an impulse buying model by examining how non-shopping mobile phone use, emotional states, and situational factors affect impulse buying in Indian grocery stores, extending the S-O-R framework to include digital distractions. A mall intercept survey collected data via a structured questionnaire from 326 participants post-purchase, analysed using structural equation modelling via Smart-PLS. The findings support the framework, indicating that non-shopping mobile use increases impulsive buying among Indian consumers. Mobile device usage in non-retail settings influences purchasing decisions, suggesting new shopper marketing strategies to enhance these unplanned purchases. Previous research has identified factors such as personal traits and situational influences on impulse buying, but has overlooked non-shopping mobile use. This study addresses this gap by modelling the effects of such usage on consumer behaviour.
Copyright (c) 2026 Himanshu Verma, Prof. V.K. Dwivedi, Dr. Priyanka Rai https://creativecommons.org/licenses/by/4.0
The Impact of Fuel Subsidy Removal and Foreign Exchange Harmonization on SMEs in Nigeria
This rapid systematic review synthesizes emerging evidence on the impact of Nigeria’s 2023 dual economic reforms, fuel subsidy removal, and foreign exchange harmonization on Small and Medium Enterprises (SMEs). Employing a PRISMA-guided methodology, we analyzed 32 academic, institutional, and industry studies from 2015 to 2025. The findings reveal that the reforms have triggered hyperinflation, soaring operational costs, foreign exchange scarcity, and prohibitive borrowing rates, severely undermining SME profitability, production capacity, and survival rates. Sectoral analysis indicates disproportionate impacts on import-dependent manufacturing SMEs, while technology and service-oriented enterprises exhibit greater resilience. Despite short-term disruptions, the reforms also present long-term opportunities for efficiency, innovation, and foreign investment. The study proposes an integrated theoretical framework combining institutional theory, resource-based view, and Schumpeterian creative destruction to explain differential firm-level outcomes. It was concluded that evidence-based policy recommendations, including targeted FX windows, credit guarantees, digital grants, and localization support, are needed to mitigate adverse effects and foster SME sustainability in Nigeria’s evolving macroeconomic landscape.
Copyright (c) 2026 Babandi Ibrahim Gumel https://creativecommons.org/licenses/by/4.0
Effects of Tall Poppy Syndrome on Work Performance
This study investigated the effects of Tall Poppy Syndrome (TPS), a social attitude in which high achievers are resented by their peers in the workplace, on work performance indicators within a Philippine higher education institution. Using a multivariate regression analysis on data from 204 faculty and staff members, the study examined the effects of perceived tall poppy syndrome on decision-making, problem-solving, creativity, and internal service quality. Contrary to expectations, TPS did not negatively affect decision-making, problem-solving, or internal service quality significantly. Significantly, the study found a strong positive relationship between TPS and creativity in that unique academic environment; thus, it may function as an ambiguous propellant for creative output. Furthermore, education level did not moderate the relationship between TPS and work performance indicators. Hence, such findings contradict the universal negative conception of TPS and illustrate how institutional culture may have a role in it. The research demonstrated that within certain academic conditions, there might be more subtle effects of TPS that would nurture creativity while not having a significant effect on other dimensions of work performance. The implications call for context-specific approaches to understanding and managing the effect of social dynamics like TPS in the workplace in the Philippines.
Strategic Human Resources Management Theory
Copyright (c) 2026 Joe Ana Rose Sanchez https://creativecommons.org/licenses/by/4.0
Strategic ESG Orientation and Financial Resilience in Emerging Markets
This study introduces a diagnostic ESG orientation typology (Strategic, Transitional, and Compliance) to demonstrate ESG orientation, which represents the extent to which ESG practices are internalized and institutionalized within the organization, beyond an ESG disclosure score. It then seeks to establish the link between ESG orientation and financial resilience within Zambia’s agro-food sector. It thus enables context-specific conclusions beyond generalized ESG disclosure scores for emerging markets. Using an explanatory sequential mixed-methods design, based on a sample of 55 firm-year observations (2014–2024) of five listed agro-food sector firms, the firm-level analysis applies a fixed-effects panel regression of the quantitative sample. The qualitative classification of ESG orientations is guided by a structured coding framework that applies ISO IWA 42:2024 ESG principles when analysing the texts of the firms’ annual reports. Strategic ESG firms (characterized by board sustainability responsibility, long-horizon environmental investments and stakeholder engagement) were financially more resilient (in terms of ROA) than Compliance or Transitional firms. The typology offers explanatory power by connecting depth of ESG integration to profitability trajectories and proves the narrowness of ESG ratings disconnected from strategic framing. This study, unlike extant studies focusing on ESG score levels, conceptualizes ESG as an organizational orientation and proposes an ISO-aligned qualitative classification system that is applicable to emerging markets. This research extends previous studies by providing a typological lens through which the financial materiality of ESG can be understood in weak regulatory environments and thus provide novel diagnostic and policy utility.
Copyright (c) 2025 Mubanga Lackson Chipimo, Prof. John Bwalya, Prof. Joseph Katongo Kanyanga https://creativecommons.org/licenses/by/4.0
Corporate Social Responsibility as a Sustainable Marketing Tool to Enhance Brand Reputation and Customer Loyalty: Evidence from Ghana’s Beverage Industry
This study investigates the role of Corporate Social Responsibility (CSR) as a sustainable marketing tool for enhancing brand reputation and customer loyalty in Ghana's beverage industry, focusing on Awake Ghana Mineral Water as a case study. Using a quantitative cross-sectional design, structured questionnaires were administered to 166 consumers in Accra, Ghana. Data was analyzed with SPSS (v26) using descriptive statistics, correlation, and multiple regression analyses. Diagnostics for multicollinearity, normality, and linearity were performed to validate model assumptions. CSR initiatives exhibit strong positive correlations with both brand reputation (r = 0.715, p < 0.01) and customer loyalty (r = 0.682, p < 0.01). Regression results show CSR explains 61.2% of the variance in brand reputation (β = 0.69, 95% CI [0.54, 0.79]) and 58.9% in customer loyalty (β = 0.67, 95% CI [0.48, 0.76]). Health-focused CSR programs, notably the One4Life initiative, were the most recognized and impactful. CSR serves as a competitive differentiator, particularly when initiatives align with community health and welfare needs. Beverage firms can leverage CSR strategically to reinforce brand image and consumer trust. This study provides empirical evidence from Ghana’s beverage industry on CSR’s influence on brand reputation and loyalty, offering contextual insights into sustainable marketing practices.
Copyright (c) 2026 Abdul Rahman Yusif, Mark Ofori Nketia, Juliana Anyei Asiamah https://creativecommons.org/licenses/by/4.0
Championing Resilience: Social Media Marketing as a Lifeline for COVID-19-Affected MSMEs
This research study explores the evolving perceptions of Micro, Small, and Medium Enterprise (MSME) owners regarding their business performance before and during the COVID-19 pandemic. It examines the impact of social media marketing as a critical tool for navigating disruption and sustaining business operations. Specifically, the study identifies and analyzes the social media marketing strategies employed by MSMEs, assesses owners' perceptions of their effectiveness, and compares business performance across the pre-pandemic and pandemic periods. Utilizing a descriptive-comparative research design, this study gathers data on MSME characteristics and social media marketing adoption. A paired t-test is employed to compare two sets of measurements from the same sample, providing insights into shifts in business performance. Findings reveal that MSMEs leveraged social media marketing to adapt and thrive amid disruption. By integrating digital platforms and bypassing traditional supply chains, businesses gained direct market access, leading to increased sales, expanded reach, and enhanced customer engagement. The evidence strongly supports that strategic social media engagement significantly enhances business performance, particularly in crisis situations. The study's originality and value lie in its focus on social media-driven digital transformation among MSMEs during the COVID-19 pandemic. It offers actionable insights for policymakers, business support organizations, and MSME owners, helping them develop resilient and adaptive marketing strategies for future disruptions.
Copyright (c) 2025 Danzen Olazo https://creativecommons.org/licenses/by/4.0
Internal Controls and Financial Reporting Accuracy in Hotels: The Role of Management Commitment and Employee Training
This study examines the mediating role of management commitment and employee training in the relationship between internal control systems and financial reporting accuracy in the Ghanaian hotel sector. The study uses an exploratory quantitative research design and structured questionnaires to capture data from 402 employees in the hotels in the Sekondi-Takoradi area. Based on the PLS-SEM analysis, the study found a positive relationship between internal control systems and the accuracy of financial reporting, where management commitment acts as a mediator. However, employee training was found not to be a significant mediating factor in the relationship. These results show the necessity of top management’s engagement in developing and sustaining effective internal control systems for enhancing financial reporting and reliability in the hospitality sector. The study presents practical implications for policy and practice, where hotel managers are encouraged to pay attention to internal controls and management's commitment to improve their employees' training to correct reporting of financial statements. Several practical implications are outlined for the hotel managers as well as the regulatory bodies, especially the provision of increased management, training, and compliance checks to enhance internal control mechanisms. This research advances the understanding of corporate governance in hotels and the context of developing countries. Future research should explore the role of digital accounting systems and AI-driven financial controls in improving financial reporting accuracy.
Copyright (c) 2025 Richmell Baaba Amanamah, Prince Dacosta Anaman, Ibrahim Anyass Ahmed, John Amoh Quayson, Benjamin Akyen, Christian Donkor https://creativecommons.org/licenses/by/4.0
The Role of Artificial Intelligence in Promoting Employee Workplace Green Behaviors: A Systematic Analysis
This systematic literature review explores the intersection of artificial intelligence (AI) and employee workplace green behaviors, examining how AI interventions can enhance sustainable practices in organizations. The paper addresses three primary research questions: (1) What role does AI play in promoting employee workplace green behaviors? (2) How is AI currently applied to enhance green behaviors within organizational settings? and (3) What are the barriers or enablers for AI-driven interventions in fostering green behaviors? A comprehensive search strategy was employed, identifying key studies on AI applications in sustainability and employee behaviors. The findings suggest that AI can drive green behaviors through smart resource management, behavior tracking, and decision-making support, while highlighting barriers such as technological limitations and organizational resistance. The paper concludes with recommendations for organizations seeking to leverage AI for sustainability and discusses the theoretical and practical implications of AI in fostering environmentally responsible workplace practices.
Copyright (c) 2025 Danzen Olazo, Joy Anne Evaristo https://creativecommons.org/licenses/by/4.0
Ambidextrous Leadership as an Antecedent of Ambidextrous Innovation
The study explores the nexus between ambidextrous leadership and ambidextrous innovation (exploratory and exploitative innovation). The mediating role of psychological safety and job autonomy was assessed based on the leader-member exchange (LMX) and contingency theories. The researcher selected 684 private sector employees in Accra, Ghana. The research design employed in the study was time-lagged. Data on psychological safety and the components of ambidextrous innovation were collected at T1, and data on ambidextrous leadership and job autonomy were collected at T2. The responses were analyzed using JASP software, applying Bootstrap resampling with 10,000 replications. The results indicate that psychological safety and job autonomy mediate the significant positive relationship between ambidextrous leadership and the two components of ambidextrous innovation. The present study exclusively focused on private-sector employees. Future research should also include public sector employees to help generalize the results. To encourage ambidextrous innovation, management should cultivate an environmental context where employees feel safe to take interpersonal risks and have autonomy in decision-making related to their job responsibilities. This study undertook a comprehensive examination of the two components of innovation, an aspect that previous studies have often overlooked. Moreover, the study expands the scope by considering psychological safety and job autonomy as mediating factors in the relationship under investigation.
Copyright (c) 2025 Prince Addai https://creativecommons.org/licenses/by/4.0
The Mediating Effects of Board Role Performance in the Relationship Between Board Capital and Survival of Financial Cooperatives in Uganda
Savings and Credit Cooperative Societies (SACCOs) in Uganda face persistent survival challenges, often associated with governance limitations and board effectiveness issues. This study investigates the association between board capital, which encompasses both human and social capital, and SACCO survival—measured through liquidity and gearing—with board role performance as a potential mediator. Data were collected from 311 participants across 60 SACCOs in a cross-sectional survey. Structural equation modeling analysis indicates that although board capital does not directly influence SACCO survival, it positively correlates with board role performance, which in turn is significantly associated with SACCO survival outcomes of liquidity and gearing. These findings underscore the importance of board engagement in translating board members’ collective expertise, knowledge, and external connections into enhanced liquidity and balanced gearing for SACCOs. Practical implications suggest that SACCOs could benefit from initiatives to strengthen board members' skills and networking capabilities through targeted training, mentorship, and structured networking opportunities. Establishing clear board roles, strengthening accountability mechanisms, and implementing regular performance evaluations are essential practices to bolster SACCO survival. This study contributes a novel perspective by integrating Role Theory with Agency and Resource Dependency Theories, providing a multi-theoretical framework to better understand SACCO survival in a developing economy context. This integration enriches the theoretical landscape and provides actionable insights for strengthening SACCO survival in Uganda’s challenging economic context.
Copyright (c) 2024 Mr. Francis Yosa, Dr. Agabalinda, Prof. Alain Vilard Ndi Isoh https://creativecommons.org/licenses/by/4.0
A Cultural Context Approach to Leadership Effectiveness in Healthcare: Evidence from Ghana
This study investigates the relationship between leadership styles and employee performance within hospitals in the Effutu Municipality, Ghana. Targeting nurses, healthcare administrators, allied health professionals, and domestic staff from four purposefully selected hospitals, a sample size of 384 participants was determined using the Cochran formula. A stratified random sampling technique ensured a proportional representation of the distinct subgroups. A final usable sample of 300 participants was achieved after thorough data checking and screening. Data were collected using a questionnaire developed from established leadership constructs, exhibiting high reliability with a Cronbach's Alpha of 0.87. Descriptive and inferential statistical analyses were conducted using SPSS version 25.0, including multiple linear regression to assess the impact of various leadership styles on employee performance. The findings indicate that all examined leadership styles—transactional, bureaucratic, autocratic, transformational, democratic, participative, and laissez-faire—had significant positive effects on employee performance. These results challenge the notion of a single "best" leadership style, suggesting that the effectiveness of leadership approaches is context-dependent. The study's limitations include its geographical scope, with recommendations for future research to explore contextual factors, long-term effects, and cross-cultural comparisons to enhance the understanding of leadership impacts in diverse healthcare settings.
Copyright (c) 2024 Emmanuel Yamoah https://creativecommons.org/licenses/by/4.0
Human Resource Practices and Employee Retention: The Moderating Effect of Job Engagement
This study investigates the relationship between human resource management (HRM) practices and employee retention in Ghana's Information and Communication Technology (ICT) sector, emphasizing the moderating role of job engagement. High turnover rates in this sector pose significant challenges, prompting the need for effective HRM strategies. The study identifies key HR practices, including compensation and training and development, as critical drivers of employee retention. It employs a quantitative approach, utilizing structural equation modeling (SEM) to analyze data from employees at the National Information Technology Agency (NITA). The findings reveal that both compensation and training significantly influence retention rates, with job engagement enhancing these effects. Specifically, engaged employees are more likely to remain with their organizations when they perceive fair compensation and effective training programs. However, the study uncovers a complex interaction where high job engagement may negatively moderate the relationship between training and retention, suggesting potential role overload or misalignment with employee needs. The research contributes to existing literature by integrating theories such as Equity Theory, Human Capital Theory, and Job Demands-Resources Theory to explain how HRM practices can be optimized for better retention outcomes. The implications extend to HR managers who are encouraged to develop equitable compensation structures and comprehensive training initiatives while fostering an engaging work environment. Limitations include the study's cross-sectional design and focus on a single organization, which may affect generalizability. Future research is recommended to explore longitudinal effects and additional variables influencing employee retention across diverse sectors.
Copyright (c) 2024 Emmanuel Erastus Yamoah, Isaac Asante Yeboah, Dorcas Nyulnye Nyala https://creativecommons.org/licenses/by/4.0
Investigating Organizational Commitment as a Turnover Intention Mitigation Tool
This article aims to explore whether the relationship between academic staff turnover intention and organizational commitment is influenced by organizational commitment dimensions. The study employed a cross-sectional research approach to analyze quantitative data at an individual level. Information on the research variables was gathered from 878 academic staff members at 8 Ugandan universities via a survey questionnaire. SPSS version 25 was employed in the analysis to evaluate the suggested model. The results of empirical research show that the intention to depart is significantly and negatively impacted by organizational commitment. It is notable that both the affective and normative commitment dimensions exhibit a significant decrease in turnover intention. The findings also support the idea that there is no statistical relationship between the intention to leave voluntarily and continuously. Previous research on the relationship between organizational commitment and turnover intention has concentrated on how organizational commitment affects turnover intention across various domains. The individual contribution of organizational commitment dimensions in predicting turnover intention in the education domain has been scarce. Our study aims to close the gap by illuminating the predictive role of affective, normative, and continuance commitment as a measure of staff retention in higher education institutions in emerging economy.
Copyright (c) 2024 Dr. Opolot Julius Samuel, Dr. Simiyu Gabriel, Dr. Obedgiu Vincent, Dr. Alungat Barbara https://creativecommons.org/licenses/by/4.0
Moderating Role of Technology Self-Efficacy on Fintech Usage and Digital Financial Inclusion of Women in Rural Uganda
Digital financial inclusion (DFI) especially among rural women remains a significant challenge in Uganda. Despite the potential benefits of fintech’s, limited technology self-efficacy (TSE) among rural women hampers their effective usage. This study examined how TSE influences the relationship between fintech usage and DFI among these women. Data were gathered via a structured questionnaire from 384 women vendors in Mbale main market, employing an explanatory, quantitative, cross-sectional design. Using hierarchical regression and Hayes PROCESS Macro V 4.0, the study assessed both direct relationships and the moderating effect of TSE. Results indicate that both fintech usage and TSE positively impact DFI, with TSE significantly enhancing the association between fintech usage and DFI. Based on these findings, the study recommends that policymakers support fintech adoption through targeted education programs to improve TSE among rural women. Additionally, user-friendly interfaces and supportive systems are crucial in overcoming technological barriers and boosting confidence. However, limitations include the study’s cross-sectional approach, focus on women vendors in a specific district, and potential social desirability bias. Future research should consider longitudinal studies, cultural aspects of fintech adoption, and mixed-methods data collection to deepen understanding of the variables.
Copyright (c) 2024 Richard Mwesige, Beatrice Nyangoma, David Nyamuyonjo , Brenda Kabasinguzi, Edgar Atuhaire https://creativecommons.org/licenses/by/4.0
Technological Innovation and Commercial Banks' Financial Performance: A Mediation Analysis of Risk Management Practices
The purpose of the study is to investigate the association between technological innovations and the financial performance of commercial banks using risk management practices as a mediator. The study's primary focus was on commercial banks in Uganda's Kampala Central region. A quantitative method was used to adopt a cross-sectional survey design. The study selected bank employees from 24 Kampala-based commercial banks using the convenience sampling technique. To accomplish the study's goals, mediation analysis were done using Baron and Kenny, while correlation, regression and inferential statistics were examined using the Statistical Package for Social Scientists (SPSS) PROCESS MACRO. The results of the study showed that the study variables had a significant positive association. The results of the regression show that risk management techniques and technological innovation are predictive of financial performance. The results showed that risk management procedures significantly impacted the connection between technological innovation and financial performance. Results also indicate that the association between financial performance and technological innovation is mediated by risk management strategies. The study provides many implications for management and theory.
Copyright (c) 2024 Mahadih Kyambade, Rehema Kagere, Afulah Namatovu, Abdul Male Ssentumbwe, Monica Tushabe, Sheilla Oyella https://creativecommons.org/licenses/by/4.0
Financial Literacy, Perceived Justice in the Tax System and Tax Compliance: A Sub-Saharan African Perspective
This study explores the relationship between financial literacy, perceived justice in the tax system, and tax compliance behaviour among individuals in Ghana's informal sector. Using a self-administered questionnaire, data was collected from business owners in the Greater Accra region. The data was analysed using descriptive statistics, correlation, and multiple regression analyses in SPSS and Process MACRO for SPSS. The results indicate that higher levels of financial literacy and perceptions of justice in the tax system positively influence tax compliance. Furthermore, perceived justice moderates the relationship between financial literacy and tax compliance, with the relationship being stronger when individuals perceive the tax system as fair. These findings suggest that both financial literacy and an equitable tax system are essential in fostering voluntary tax compliance in Ghana’s informal sector. The study highlights the need for policymakers to create and sustain transparent and fair tax systems, alongside implementing financial literacy programs tailored to the needs of the informal sector. Thus, by improving the perception of tax fairness and enhancing financial literacy, there is potential for increased voluntary tax compliance, which could result in higher tax revenues and better funding for public services. This, in turn, could contribute to the overall economic growth and development of Ghana.
Copyright (c) 2024 Prince Dacosta Anaman, Ibrahim Anyass Ahmed, Richmell Amanamah https://creativecommons.org/licenses/by/4.0
The Impact of ESG Scores on Financial Performance of Publicly Listed banks in the ASEAN Region
Sustainability has grown in popularity in recent years. As the environment and society demands for more sustainable growth from companies, it is interesting to know what motivates a company to engage in sustainable activities. Qualitative studies regarding this topic have laid down the framework which empirical studies can use. On the other hand, empirical studies have analyzed the relationship of ESG scores with other variables. To know whether a firm is incentivized financially by engaging in ESG activities or not, ESG scores of publicly-listed banks in the ASEAN region were tested for their effects on financial performance. Results of this study suggest that overall ESG scores have a significant negative effect on financial performance. This is contrary to published papers about the same phenomenon observed in other industries. Recommendations were given to bank managers and stockholders, as well as future researchers.
Copyright (c) 2024 Louie Gene Marasigan https://creativecommons.org/licenses/by/4.0
Mental Accounting Practices and Spending Behavior of Collegiate Students at National University Baliwag: An Assessment
This study assesses the influence of mental accounting practices on the spending behavior of college students at National University Baliwag. It aims to understand how gender and school affiliation influence these connections. The research employs a combination of applied, quantitative, explanatory, and descriptive methods, utilizing data collected through a three-sectioned questionnaire from a sample of 361 students. The findings revealed a high negative correlation between mental accounting practices and spending behavior, stating that students who utilize mental accounting tend to have controlled spending habits. Furthermore, it was noted that gender has no significant difference in mental accounting practices but has a difference in spending behavior. The School of Engineering, Architecture, and Technology (SEAT) showed the highest mental accounting practices, while the School of Tourism and Hospitality Management (STHM) had the highest spending behavior. While several studies have linked mental accounting practices in various shopping methods, this research contributes to the literature by applying the mental accounting theory within a university context in the Philippines. This study is important in understanding behavioral finance, providing guidance and practical implications for the beneficiaries of the study.
Copyright (c) 2024 Jovette Torres, Eilysea Geronimo, Elijah Marie Estabas, Nicole Banquerigo, Elijah Fritz Buenaflor, Jhon Carlo Serapio, Fideliz Arca Vidal https://creativecommons.org/licenses/by/4.0
Strategic Human Resource Management Practices as Antecedents of Employee Corporate Entrepreneurial Intensity
This study investigates the influence of training, performance appraisal, and rewards (SHRMPs) on corporate entrepreneurial intensity (CEI) in a Philippine medium-sized fintech firm and examines the moderating role of organizational culture (OC). Data from 68 managerial employees were analyzed using linear regression and moderation analysis. Results show SHRMPs significantly impact CEI, with OC notably moderating this relationship, particularly for training. These findings offer guidelines for SMEs in emerging economies on designing HR programs to foster CEI, emphasizing the critical role of a supportive organizational culture. This study fills a gap by focusing on an SME in an emerging economy and highlighting OC's moderating effect.
Copyright (c) 2024 Jose Rommel Era https://creativecommons.org/licenses/by/4.0
Beyond Clicks to Bricks: Studying the Impact of Webrooming on High-Involvement Appliance Purchases of Millennials
Webrooming is a two-part shopping process where consumers research online before purchasing in-store. Anchored in Icek Ajzen's Theory of Planned Behavior, this study explores the webrooming trend in the high-involvement appliance category, including items such as televisions, refrigerators, air-conditioning units, and washing machines. Building on Eugene et al.'s (2021) investigation into consumers' tactile preferences, this research adds High Involvement Appliances as a moderating factor. The study employs purposive sampling, collecting data from 100 respondents aged 26-45 (Millennials) residing in Bulacan, Laguna, Cavite, and Rizal who have previously engaged in webrooming. The findings indicate that high-involvement appliances do not significantly moderate the relationships between Attitude, Subjective Norms, and Perceived Behavioral Control with the Intention to Webroom. This insight is crucial for both online and physical retailers, as it highlights the importance of understanding millennials' unique preferences and behaviors regarding high-involvement appliances. It also examines factors affecting this trend, potentially reshaping marketing strategies in the sector. Additionally, the study underscores the significance of an omnichannel approach, integrating online and offline touchpoints to enhance the shopping experience. The study aims to provide actionable insights for small- and medium-sized enterprises in the appliance sector, focusing on how millennials in the neighboring provinces of Metro Manila are influenced by webrooming before making high-involvement appliance purchases.
Copyright (c) 2024 Karlvin Chester Vallejos, Samuel Sebastian B. Santos https://creativecommons.org/licenses/by/4.0
Paws and Reflect: Assessing the Impact of User Reviews and Ratings on Pet Food E-commerce Purchase Decisions
The pet food industry in the Philippines is thriving as the leading country in Southeast Asia in pet ownership. This study explores this growing sector and its e-commerce landscape, anchored in Rotter’s Expectancy-Value Theory. It uses a quantitative design to examine how online user reviews and ratings influence Filipino pet owners' expectancy & value as the independent variables, motivation with purchase decisions as the dependent variable, and celebrity endorsement as a moderating factor. The study also assesses the credibility and reliability of online reviews and employs Partial Least Squares Structural Equation Modeling (PLS-SEM) for analysis. The study’s results indicate that respondents highly value a product's attributes when making a purchase decision. While product value significantly impacts purchase decisions, expectations about online reviews and ratings do not influence buying motivation. Celebrity endorsements, however, do affect motivation. This study suggests that marketers and pet food retailers should focus on enhancing the quality of user reviews and ratings, engaging with industry experts, and improving customer interactions to foster credibility, trust, and informed purchasing.
Copyright (c) 2024 Ronnel Relao, Paula Sharmaine Delos Santos https://creativecommons.org/licenses/by/4.0
Staff Commitment in Ugandan Public Universities: Does Servant Leadership Matter?
This study investigates how staff commitment in Uganda's public universities is impacted by servant leadership. In many organizational contexts, servant leadership a leadership philosophy that puts the needs of the team first and motivates leaders to serve their staff has been gaining traction. Empirical research on its impact on staff commitment in Ugandan public universities is limited, despite its potential advantages. By examining whether and how servant leadership impacts staff commitment in the education sector, this study seeks to close this knowledge gap. The results of this study may influence leadership practices in public universities in Uganda as well as in other comparable educational environments worldwide. This study looks at how staff members' commitment to their schools is affected by public university leaders' servant leadership behaviours. Data for the study came from 214 employees of Uganda's public universities. A servant organizational leadership assessment scale was used to gauge the servant leadership behaviours of university administrators, and an organizational commitment scale was used to gauge staff members' organizational commitment. This study shows a significant and favourable correlation between staff members' commitment to the university and the servant leadership behaviours of university leaders. Servant leadership was a strong predictor of staff commitment.
Copyright (c) 2024 Mahadih Kyambade, Joshua Mugambwa, Regis Namuddu, Afulah Namatovu, Godwin Kwemarira https://creativecommons.org/licenses/by/4.0
Psychological Safety and Innovative Work Behavior: Does Socially Responsible Leadership Matter?
Purpose – The present study investigates the relationship between innovative work behavior (IWB) and socially responsible leadership (SRL). The role of psychological safety in this relationship is also further explored in this study. Design/methodology/approach – Data were gathered from Ugandan public universities for this study. For this study, 214 employees were invited to take part. The research hypotheses were evaluated using Processes Macro and Amos. Findings – SRL has been found to effectively improve followers' Innovative work behaviour using data from Ugandan public universities. Furthermore, the primary impact of SRL on IWB of staff in public universities is mediated by psychological safety. Originality/value – This is one of the first studies to look into the relationship between followers' IWB and SRL and the mediating role of psychological safety among employees. Secondly, by investigating the mediation of psychological safety, this study expands our knowledge that binds SRL to IWB. In conclusion, our study draws from data gathered in Uganda and may offer novel perspectives to the predominantly western literature currently in circulation.
Copyright (c) 2024 Mahadih Kyambade, Regis Namuddu, Joshua Mugambwa, Afulah Namatovu https://creativecommons.org/licenses/by/4.0
Unearthing The Contribution of Ethical Orientation and Marketing Strategies in Catalyzing Usage of Locally Made Products: Insights from Sub-Saharan Africa
The purpose of this study is to unearth the contribution of ethical orientation and marketing strategies in catalyzing the usage of locally made products using empirical evidence from Sub-Saharan Africa. This study adopted a cross-sectional and quantitative approach. A self-administered questionnaire was used to collect data from a sample of 165 manufacturing firms in Uganda, and Smart PLS software supported data analysis. Study results indicate that the ethical orientation and marketing strategies of local firms positively and significantly contribute to the usage of locally made products. Marketing strategies provide a conduit through which the ethical orientation of firms affects consumer usage of locally manufactured products. While several studies have been conducted on product usage, this study provides initial empirical evidence on the mediating effect of marketing strategies in the association between ethical orientation and the usage of locally manufactured products from Sub-Saharan Africa.
Copyright (c) 2024 Dr. Ahmad Walugembe, Dr. Obedgiu Vincent, Dr. Nkurunziza Gideon, Sendawula Kasimu, Salma Ndagire https://creativecommons.org/licenses/by/4.0
Job Insecurity And Job Disengagement Among Private Security Personnel: Moderated-Moderation Model
Mental health problems are on the rise in contemporary organizations largely due to frequent job insecurity among employees. Drawing from traditional stress theories, the study assesses work-family conflict as a mediator in the correlation between job insecurity and job disengagement. Additionally, it hypothesized that the influence of job insecurity on job disengagement, mediated by work-family conflict, would be contingent upon perceived procedural justice. Consequently, the study employed a moderated mediation model to test these hypotheses. Data were collected from a sample of 263 private security personnel in Accra, Ghana. Utilizing questionnaires administered at a single time point over an eight-week duration, the study gathered information from the participants on job insecurity, job disengagement, work-family conflict, and procedural justice. Subsequently, JASP software and the PROCESS model were utilized to analyze the data. The study revealed that procedural justice played a dual role: it not only moderated the impact of job insecurity and work-family conflict but also moderated the positive effect of job insecurity on job disengagement through work-life conflict. This study pioneers an examination of the moderated mediated mechanism involving procedural justice as a moderator in the relationship between job insecurity and job disengagement via work-family conflict. The findings of this study offer valuable insights for organizations by highlighting the mitigating influence of procedural justice in reducing employee job disengagement through the mediated pathway of work-family.
Copyright (c) 2024 Isaac Okyere, Prince Addai, Bright Kumordzi, Millicent Wiafe-Kwagyan, Bernice Adjei https://creativecommons.org/licenses/by/4.0
Insurance Companies’ Salesperson Lead Qualification Skills and Salesperson’s Performance: Mediating Role of Salesperson’s Adaptive Selling Behavior
Examining the role of salesperson adaptive selling behavior (SPASB) as a mediator in the relationship between salesperson lead qualification skills (SPLQS) and salesperson performance (SP) in Ugandan insurance firms was the main research objective. A positivistic, explanatory design, 346 salespersons from a population of 3278 licensed insurance firms using proportionate stratified and simple random sampling techniques was utilized. A self-administered questionnaire was utilized, and data were analyzed using SPSS version26 and Hayes Process Macro version 4.0. This study suggests that adaptive selling behavior plays a crucial role in connecting lead qualification skills to salesperson performance, giving significant results. Practical implications include the need for policymakers to implement a policy of rewarding and supporting adaptive salespeople and organizing professional conference dialogues to train salespersons in analyzing customer needs, categorizing, and qualifying leads. The empirical evidence in this study was that adaptive selling behavior is a mechanism through which lead qualification skills positively influence salesperson performance.
Copyright (c) 2024 Richard Mwesige, Prof. Ronald Bonuke, Dr. Situma Claire https://creativecommons.org/licenses/by/4.0
Retail Marketing Competencies in an Omnichannel World: A Post-Pandemic Shopping Revolution
The pandemic has significantly impacted Metro Manila's local businesses in the Philippines. A series of lockdowns and government-imposed restrictions incapacitated the micro, small, and medium enterprises (MSMEs) because no customers could shop physically. Consequently, traditional or legacy brands shifted online alongside web-born companies or digital native vertical brands (DNBV). There has been a surge in internet marketing activity, especially on social media. In the post-pandemic era, online and offline activities underwent a metamorphosis beyond brand engagement. This study examined the elements that led to the redirection of MSMEs' marketing competencies, omnichannel strategies, and brand engagement using Kahn's success matrix via survey research. One hundred two (102) retailers from different MSMEs in Metro Manila participated in the survey, which consisted of sixteen cities and a municipality. Multivariate analysis, path analysis, and t-tests were used to analyze the results. The shopping revolution goes beyond shifting from physical stores to online as customers increasingly demand seamless integration across all channels. Therefore, marketing capabilities must align with firms' omnichannel initiatives to reimagine engagement and maximize opportunities in the new normal. Since the study was limited to Metro Manila, findings may not apply elsewhere. Indeed, businesses frequently face crises, whether a natural disaster, an economic slump, or a health issue. However, the COVID-19 pandemic accelerated specific processes, making it difficult for MSMEs to recover and regain pace as they cannot stay purely online or offline. The study's findings had essential implications for MSME operations in Metro Manila as local businesses attempt to bounce back and regain momentum in the post-pandemic phase.
Copyright (c) 2023 Nelson B. Guillen Jr. https://creativecommons.org/licenses/by/4.0
Ethical Leadership and Creativity Among Employees: Does Leadership Trust and Organizational Climate Matter?
Purpose: Leaders encourage employee innovation for organizational effectiveness, but the perception of ethical leadership and factors like trust and organizational climate can influence this dynamic. This study assessed leadership trust and organizational climate as explanatory factors influencing the association between ethical leadership and creativity. Design: Responses were sought from 354 employees from a multinational organization in manufacturing in Ghana. The respondents completed questionnaires that measured ethical leadership, employee trust in leadership, organizational climate, and creativity. Findings: The findings using the PROCESS macro indicated a positive relationship between ethical leadership and creativity. The influence of ethical leadership on creativity was confirmed to be moderated by organizational climate and partially mediated by employees’ trust in leadership. The findings clearly highlight the eminence of leadership trust and organizational climate in explaining ethical leadership's impact on employees' creativity. Practical Implications: The study implies that organizations aiming to enhance creativity and effectiveness should promote ethical leadership while considering the influence of trust and the overall work environment. This study is the first of its kind to assess the underlying mechanisms of leadership trust and organizational climate in explaining the linkage between ethical leadership and employee creativity.
Copyright (c) 2023 Prince Addai, Esther Asiedu, Afia Nyarko Boakye, Bright Kumardzi https://creativecommons.org/licenses/by/4.0
A Review of Critical Success Factors Influencing the Success of SMEs
Objective: Critical success factors models for SMEs provide information to SMEs that were utilized to develop policies and strategies for best business practices that will mitigate failures. The objective was to review SME articles and books to identify CSFs influencing their success. Design: The article reviewed the literature on SMEs and identified critical success factors that influence the success of SMEs across locations and industries. Findings: Twenty-five critical success factors of SMEs were identified, and many more are considered part of them. Policy Implications: The paper will enable entrepreneurship researchers to understand the CSFs for application as variables in future CSFs models and SME operators for best business practices to reduce failure and grow/develop economies. Originality: The article is an exhaustive literature review of SME articles and books identifying the CSFs influencing their success.
Copyright (c) 2023 Babandi Ibrahim Gumel, Barjoyai Bin Bardai https://creativecommons.org/licenses/by/4.0
External Auditors' Impact on Corporate Governance of Unlisted Firms: A Developing Country Perspective
Purpose: The purpose of this study is to examine the impact of external auditors on the corporate governance of unlisted firms in Ghana. Design/Methodology: The study adopts a quantitative research survey design approach. Closed-ended questionnaires were distributed to 485 respondents using the purposive and convenience sampling method. Inferential statistics were conducted on the data collected using IBM SPSS Statistic v23. Findings: The study found that the presence of boards, familiarity with corporate governance codes, and adherence to the code of conduct are prevalent in unlisted firms in Ghana. Also, the study found that the role external auditors play in unlisted firms in Ghana has a positive and significant impact on corporate governance. Practical Implications to Business or key stakeholders: The findings of the study highlight the importance of establishing effective boards, adhering to corporate governance codes, and actively engaging external auditors to strengthen governance practices. Stakeholder engagement, training, risk management, and policy enhancements are also crucial in fostering transparency, accountability, and sustainable business growth. Implementing these implications can enhance corporate governance, build stakeholder trust, and promote long-term organizational success.
Copyright (c) 2023 Prince Dacosta Anaman, Ibrahim Anyass Ahmed, Frank Appiah-Oware, Frank Somiah-Quaw https://creativecommons.org/licenses/by/4.0
Breaking the Auditor’s Silence: Does CEO Openness Influence the Moral Courage of Internal Auditors? Evidence from Uganda
Purpose: Unethical behaviors such as fraud are continuously hurting organisations. Although internal auditors are expected to report unethical behaviours, such as fraud, when witnessed, some remain silent for fear of retaliation. Drawing on upper-echelon theory, this study examines whether the chief executive officer's (CEO's) openness is associated with internal auditors’ moral courage to speak out on ethical concerns. Design: This explanatory study collected data from 128 internal auditors in formal financial institutions using structured questionnaires and used partial least squares structural equation modeling to test the hypothesis. Findings: CEOs' openness to internal auditors' recommendations is positively associated with internal auditors’ moral courage. Practical implications: CEOs may appreciate listening to internal auditors as a way of motivating them to speak. Furthermore, boards of governors can encourage CEOs to show openness to internal auditor recommendations. Originality: This study adds to the scant empirical evidence on the factors that influence internal auditors’ moral courage. The empirical findings further confirm that contrary to the idea that internal auditors are independent of CEOs, CEOs influence internal auditors, thereby validating the broader applicability of upper-echelon theory.
Copyright (c) 2023 David Nyamuyonjo, Professor Daniel Kipkirong Tarus, Dr. Joyce Komen https://creativecommons.org/licenses/by/4.0
Factors Influencing Sustainability of Non-Governmental Organizations in the developing world
NGOs provide support services in developing countries when governments are unable to improve the growth indicators. There exists a requirement for sustainable NGOs that can help fill the gap between the needs of the people and the scarce resources available in developing countries. This study aimed to identify essential factors that are internally controllable by the NGO and to reflect on the impact of the internally controllable factors on the NGO’s sustainability. The study used established theories to investigate internal and external factors influencing NGOs and to identify the factors of significance. This qualitative research was designed with a systematic review followed by content analysis. It was undertaken in a developing country with a sample size of thirty-four using Purposive sampling. Analysis suggests that three variables including Financial Performance, Organizational Practices, and Community Interest have a statistically significant effect on sustainability. The study infers that considering the business environment, NGOs must focus on internal controllable factors. It also reiterates that NGOs should ensure a steady flow of funds, have robust management and should enjoy the support of the community to remain sustainable.
Copyright (c) 2023 Kanwal Gul, Swapnil Morande https://creativecommons.org/licenses/by/4.0
Resilience and Organizational Citizenship Behavior (OCB)
Research shows that resilience exerts a significant impact on organizational citizenship behavior. This linkage may be partly due to prevailing organizational circumstances. This study assessed the moderating effect of leadership and interpersonal trusts in the correlation between resilience and organizational citizenship behavior (OCB). Responses were obtained from 236 healthcare employees in Ghana's public and private hospitals. This study used regression to analyze the predictions. Findings of the study indicated that resilience, interpersonal (employee), and leadership trust positively and significantly predicted OCB. The hierarchical regression indicated that leadership trust moderated the linkage between resilience and organizational citizenship behavior. However, interpersonal trust moderates the linkage between resilience and organizational citizenship behavior. Unequivocally, resilience produces the highest organizational citizenship behavior when leaders trust their subordinates. This study, therefore, pinpoints the significant role of leadership trust in alleviating the impact of resilience on organizational citizenship behavior.
Copyright (c) 2022 Dr. Afia Nyarko Boakye, Prince Addai, Dr. Theresa Obuobisa-Darko, Isaac Okyere https://creativecommons.org/licenses/by/4.0
Does Organizational Support Influence The Nexus Between Role Conflict And The Intentions To Stay On The Job? A Study Among Public Sectors Employees
Even though copious studies have shown that a relationship exists between role conflict and the intention to stay on the job, the mechanisms that curb the relationship between role conflict and intention to stay have not often been explored. This study examined the moderating role of organizational support on the nexus between the components of role conflict and the intention to stay in the organization. Two hundred and eighty-seven (n=287) public sector employees were selected using the cross-sectional survey design for the study. Data was gathered using the Role Conflict Scale, Perceived Organizational Support Scale, and the Intentions to Stay Inventory. Multiple regression was used in analyzing the data. Findings indicated that a significantly negative relationship exists between the two components of role conflict (inter-role and intra-role) and the intentions to stay in the organization. There was a positive nexus between perceived organizational support and the intentions to stay in the organization. The nexus between the two components of role conflict and the intentions to stay in the organization was moderated by perceived organizational support. The results provide some crucial insights for employers on how to inspire employees to stay in the public service. The limitations, recommendations, and implications for future studies have been emphasized.
Copyright (c) 2022 Prince Addai, Isaac Nti Ofori, Daniel Obeng Acquah, Dr. Afia Nyarko Boakye, Dr. Esther Asiedu https://creativecommons.org/licenses/by/4.0
Continuance Intention of Massive Open Online Course Learners in Higher Education: A Sustainable Development Initiative
This study focuses on higher education institutions in Metro Manila, Philippines, with their initiative to use and adopt Massive Open Online Courses (MOOCs) by analyzing the continuance intention to use MOOC platforms among students or learners. This recently gained popularity due to emergency remote learning in Metro Manila, the pandemic’s epicenter. This study also aims to understand the transformative impact of MOOC education on traditional and online learning. In addition, the study utilized survey research with 122 MOOC learners via purposive sampling, given the nature and composition of the respondents. The data collected were analyzed using the structural equation modeling-path analysis to substantiate the hypotheses using the extended Technology Acceptance Model. The relationship between attitude to continuance intention and continuance intention to transformative impact was significant. However, perceived usefulness, perceived ease of use, and motivation were insignificant. It can be implied from the study the changing values of learners and students during the pandemic. Learning should not be an option but a way of life regardless of the circumstances and complement traditional learning. Finally, the study shows that the integration of MOOCs is the next big thing in global education, an impact on the school’s contribution to sustainable development goals through MOOC coverage by identifying the continuance intention among students and learners.
Copyright (c) 2022 Nelson B. Guillen Jr. https://creativecommons.org/licenses/by/4.0
Does Big Data Drive Innovation In E-Commerce: A Global Perspective?
Objective: Literature indicates big data is a competitive edge, which boasts a firm’s overall performance. With the rise of big data (BD), e-commerce firms are using the tools to engage more with customers, offer better products, and innovate more to gain a competitive advantage. Nevertheless, past empirical studies have shown conflicting results. Design: Building on the capital-based perspective and the firm’s inertia concept, we created a model to explore how BD and BD analytics capability impact innovation results in e-commerce businesses. We carried out a two-year empirical investigation project to secure empirical data on 1703 data-driven innovation tasks from USA and Asia. Findings: We showed that there is a tradeoff between BD and BD analytics capability, in which the optimum balance of BD depends on the amount of BD analytics ability. BD analytics ability exerts a good moderating impact, that is, the better this capability is, the higher the effect of BD on gross margin and sales growth. For U.S. innovation tasks, BD has an inverted U-shaped relationship with sales innovation. For Asian innovation tasks, when major data capital is minimal, promoting big data analytics capability improves sales innovation and disgusting margin up to a specific point. Policy Implications: Establishing BD analytics capability over that time could prevent innovation efficiency. Our findings offer guidance to e-commerce firms on producing strategic choices about source allocations for BD and BD analytics ability. Originality: A limited research has been carried out to show the impact of using BD analytics tools to drive innovation. This is one of the first articles that dive into using BD to foster innovation in the e-commerce business.
Copyright (c) 2022 Mesbaul Haque Sazu https://creativecommons.org/licenses/by/4.0
Influencer Marketing and Behavioral Outcomes: How Types of Influencers Affect Consumer Mimicry?
Objective - This paper conceptualizes a novel theoretical model of consumer mimicry of various types of influencers and associated behavioral outcomes. Design – This model was conceptualized after a thorough literature review and gap analysis. Moreover, prominent and underrepresented concepts from the literature were integrated to develop the novel model synthesized in this paper. Findings – Many facets of social media influencers have been studied in extant literature. These include source and content characteristics along with marketing strategies and sponsorship disclosures. However, most studies examine influencers from a broad perspective without refinement. Influencers are grouped into four categories based on their following and expertise: mega, macro, micro, and mini-influencers. Such categorizations are rarely reflected in the existing literature. Moreover, consumer mimicry of influencers and the consumer well-being aspects have been largely understudied. Policy Implications -Choosing the right influencer is challenging. Therefore, recognizing which types of influencers evoke consumer mimicry (and which don’t) will ease the selection process. This will increase the efficiency of influencer marketing campaigns run by marketers and brands. Originality - This is the first paper to incorporate all four types of influencer categories into a theoretical model. Subsequently, the largely scarce concept in SMI research, consumer well-being, has also been incorporated to ensure followers' welfare.
Copyright (c) 2022 Kazi Turin Rahman https://creativecommons.org/licenses/by/4.0
Effect of Job Demand and Support on Work-Family Conflict in Selected Banking Institutions in Ghana
Purpose: This study investigated the effect of job demand and job support on employees' work-family conflict. Of paramount interest was to verify whether work-family conflict differed among male and female employees in the banking sector of Ghana. Design/Methodology: This study used a descriptive survey design and a quantitative approach to collect data from banking institutions with the help of a standardized questionnaire. The independent sample t-test and multiple regression were used to analyze the data. Findings: The study results showed that job demand had a positive effect on work-family conflict while job support also had a negative effect on work-family conflict. The study also revealed no significant difference in the experience of work-family conflict among males and females in the banking sector of Ghana. Practical Implications: The study's findings indicate that for employees in the banking sector of Ghana to contribute their quota towards the competitiveness of their banks, there is the need for their work-family interface to be aligned appropriately through family-friendly policies, realistic job targets, and substantial work-resources.
Copyright (c) 2022 Augustine Osei Boakye, Joseph Fiakpornu, Samuel Yeboah, Dr. Prince Addai https://creativecommons.org/licenses/by/4.0
Job Rotation Practices and Employees Performance: Do Job Satisfaction and Organizational Commitment Matter?
Purpose: This study sought to propose and test a model that examines the mediating roles of job satisfaction and organizational commitment in the nexus between job rotation practices and employee performance. Design: The study adopted a cross-sectional survey approach and obtained data through questionnaires from 122 administrative staff of the University of Education, Winneba. The Partial Least Squares, Structural Equation Modelling (PLS-SEM) approach was used to test the study’s proposed model. Findings: The results supported the proposed model, showing that organizational commitment and job satisfaction are partial mediators in the relationship between job rotation practices and employees’ performance. Policy Implication: The findings suggest that management must ensure that employees are satisfied and committed to the job rotation practices in order to enhance their performance. Thus, job rotation practices must provide the climate that encourages career growth and development and fosters creativity in employees and not just as a routine practice or a means of punishment. Originality: The study brings to bear the extent to which job rotation practices predict employee performance in a Sub-Saharan African Country and the indirect effects of job satisfaction and organizational commitment in this relationship.
Copyright (c) 2022 Abdul-Razak Suleman, Bernard Bekuni Boawei Bingab, Kwame Owusu Boakye, Richard Sam-Mensah https://creativecommons.org/licenses/by/4.0
Driving Engagement on Instagram: A Comparative Analysis of Amazon Prime and Disney+
Purpose- This paper dives into the engagement patterns exhibited on Instagram by two streaming heavyweights; Amazon Prime and Disney+. With ever-growing popularity among the younger generation, Instagram is vital for driving engagement in the social media ecosystem. Hence, it is crucial to understand what content posted by streaming services fosters engagement on this platform. Design/Methodology- A combined total of 230 Instagram posts appearing between January 14 and February 28, 2021, were extensively analyzed. The goal was to examine the post objectives, features, and emotional elements accompanying said posts that Amazon Prime and Disney+ uploaded. Special attention was paid to the number of likes on posts since it is a key metric in measuring engagement. Findings- Results indicate that, despite having fewer posts per day, Disney+ drove much more engagement in post likes and comments. The platform made extensive use of hashtags and entertaining content to engage audiences. However, Amazon Prime had a big absence of useful features like hashtags. It also relied heavily on third-party content, unlike Disney+, whose content primarily consists of original programming. Practical Implications- The novel findings have important implications for streaming services, social media practitioners, and researchers.
Copyright (c) 2021 Kazi Turin Rahman https://creativecommons.org/licenses/by/4.0
Impact of Personalized Social Media Advertising on Online Impulse Buying Behavior
Personalization is used for marketing in social media by marketers and advertisers. So there is a great need to explore this phenomenon of personalization and online impulse buying behavior. This study examines the impact of personalized advertisement and its effects on online impulse buying behavior. This study is significant for online retailers and marketers. In this study, we developed a conceptual model. We then tested it while using different factors to know the power and impact of personalized advertisement on online impulse buying behavior through social media. We see perceived novelty and perceived relevance and online payment facility as mediators between personalized advertisement and online impulse buying behavior and privacy concerns as a moderator between payment facility and online impulse buying behavior. Developed a survey and filled it with 250 participants, then performed an analysis of correlation and regression; ten of the hypotheses of this study are supported by the finding of the results. And at the last chapter discussed the results and practical implications, and conclusion of the study.
Copyright (c) 2021 Huzaifa Aslam, Muhammad Rashid, Nouman Chaudhary https://creativecommons.org/licenses/by/4.0
Relationship between Supportive Supervision and Empathic Behavior among Public Healthcare Professionals
Purpose: The study explored the relationship between supportive supervision and empathic behavior and the indirect effect of occupational self-efficacy (OSE) among healthcare professionals in public hospitals in Delta State, Nigeria. Design/Methodology: The study is a quantitative cross-sectional survey, and the correlational design was adopted. Through convenience and systematic sampling, data were obtained from 127 healthcare professionals (doctors and nurses) from public hospitals. The sample consisted of 127 healthcare professionals with a mean age of 33.91 (SD, 5.64). Regression analysis via Model 4 of Hayes' PROCESS Macro was used to analyze the direct and indirect effect model with the help of the IBM-SPSS version 23. Findings: The study's findings indicated that supportive supervision and OSE positively and significantly predicted empathic behavior among healthcare professionals. The results further indicated that OSE mediated the relationship between supportive supervision and empathic behavior. Practical Implications: Based on the research findings, it is recommended that public healthcare administrators and managers should ensure that employees who handle direct patient care in public hospitals receive enough training in enhancing their skills, professional development and provided with enough supportive supervision in the workplace to foster empathic concern for their patients. Originality/Value: The research findings enhance and add new knowledge to the empathic behavior literature by investigating supportive supervision and OSE as predictors and checking for the mediating role of OSE.
Copyright (c) 2021 Henry Samuel Edosomwan, Tochukwu Matthew Oguegbe, Chiyem Lucky Nwanzu, Chiamaka O. Joe-Akunne https://creativecommons.org/licenses/by/4.0
Explaining How Management Safety Practices and Safety Programs Influence Job Safety and Employee Commitment
Job safety was examined as a mediator of the relationship between management safety practices, safety programs, and employee commitment in Ghana's mining sector. A descriptive study approach was used, specifically a cross-sectional survey. The research discovered a clear link between management safety practices and employee commitment. It was shown that management safety measures had a strong positive association with job safety. Job safety also had a significant positive relationship with employee commitment. The connection between management safety and employee commitment was mediated by job safety. This study demonstrates how safety at the workplace boosts employees’ commitment in achieving organizational goals. The study advises organizations operating in high-risk environments to adopt industry-wide standard safety practices to ensure employees can develop the sense of attachment required for organizational growth. This can be achieved when management shows concern for employees’ safety. This is the first research to look into the link between management safety practices in the workplace and employee commitment.
Copyright (c) 2021 Patricia Muah, Isaac Nyarko Adu, Michael Kyei-Frimpong, Augustine Osei Boakye https://creativecommons.org/licenses/by/4.0
Organizational and Demographic Level Diversity Practices and Employees Performance
Purpose – The study's primary objective was to investigate the relationship between organizational level diversity practices, demographic level diversity practices, and employees` performance at selected higher educational institutions in Kabul, Afghanistan. Findings – The findings support a positive relationship between variables; furthermore, the study revealed high contributive implications in both academic and non – academic arena. Moreover, the research suggests, diversity management practices must be considered critical as they can contribute to employees` performance. Sampling – For the current study, four major universities were selected. A total of 100 questionnaires were distributed, respondents were asked to mention their demographic characteristics, and answered the questions from (1) strongly disagree to (5) agree. Analysis – The current study used SPSS 24.0 version for data analysis collected from the respondents; some necessary regression tests were implemented for the study.
Copyright (c) 2021 Mohmmad Qasim Ayaz, Abdul Qahar, Dr. Raza Ullah https://creativecommons.org/licenses/by/4.0
Determinants of Leadership and Organizational Culture in Implementing Business Strategies
Leadership and organizational culture are essential factors in the sustainability of a business. The two things' strategy becomes a concept that is often used as a foundation by various companies in running their activities. This article aims to discuss the role of leadership and organizational culture in implementing business strategy. Societal, cultural norms influence leader attributes and behaviors. Leader attributes and actions can be affected by the organization's corporate environment, size, and technology. Leader attributes and behaviors can determine the organizational form and organizational culture, and vice versa.
Copyright (c) 2021 Zainal Ilmi, Robiansyah Robiansyah, Michael Hadjaat, Saida Zainurossalamia ZA, Dio Caisar Darma https://creativecommons.org/licenses/by/4.0
Entrepreneurial Education and Self-employment: Does Entrepreneurial Self-efficacy Matter?
Purpose – The study sought to determine the mediating role of entrepreneurial self-efficacy in the relationship between entrepreneurship education and self-employment intentions. Design – A cross-sectional and explanatory survey approach was employed using a systematic sampling technique. Data were collected from a sample of 458 undergraduate finalists from two Ugandan universities. Results – Results of the study indicate that two predictors significantly influence self-employment intentions. Results also suggest that entrepreneurial self-efficacy partially mediates the relationship between entrepreneurship education and self-employment intentions. Implications – Curriculum developers should develop entrepreneurship curriculum content geared towards stimulation of self-employment intentions among learners via entrepreneurial self-efficacy. Second, educational and economic policymakers should design policies and programs like startup capital to enable graduates to realize their self-employment intentions. Originality/value – The study provides initial evidence on the mediating effect of entrepreneurial self-efficacy between entrepreneurship education and self-employment intentions.
Copyright (c) 2021 Moses Kisubi, Michael Korir, Ronald Bonuke https://creativecommons.org/licenses/by/4.0
Exploring the Impact of Traditional Communication Channels on Customer Purchase Decision: A Case Study of University Students in Ghana
Purpose- Marketers want to know the best advertisement medium which can make their advertising more effective. This study seeks to find a linkage between television advertisement, radio advertisement, newspaper advertisement, and outdoor advertisement towards customers’ purchase decisions in Ghana. Design/Methodology- Using University students in Ghana as a population, the study employed a simple random sampling approach and collected data from University students in UCC and KNUST. Seven hundred and fifty (750) responses were gathered from participants, but only seven hundred and thirty-two (732) responses were deemed suitable and were adopted to justify the proposed relationships. Data were analyzed using partial least squared built on Structural Equation Modeling (SEM) Findings- The findings revealed that television advertisement has the greatest impact on customer purchase decision and was statistically significant at p< 0.01. Practical Implications- This finding provides helpful suggestions for advertising professionals, market researchers, existing and emerging organizations to see television advertisements as an opportunity to increase awareness of goods and services as it tends to appeal to viewers’ visual and sound senses, influencing customers’ purchasing decisions and increasing sales of goods and services.
Copyright (c) 2021 Isaac Ahakwa, Jingzhao Yang, Evelyn Agba Tackie, Kwame Bankole https://creativecommons.org/licenses/by/4.0
Corporate Governance, Risk-taking and Efficiency of Islamic Banks: Comparative Study Between Pakistan and Malaysia
Purpose: This study aims to compare the governance, risk-taking, and efficiency of pure Islamic Banks between Pakistan and Malaysia. Design: Total 9 years of data from 2009 to 2017 used for analysis. Data Envelopment Analysis (DEA) has been used for the measurement of Islamic bank's efficiency. Efficiency has been measured by (Technical Efficiency, Pure Technical Efficiency, and Scale Efficiency). Z-score has been used to measure risk-taking. Results: This comparative study shows that Shariah Supervisory Board has a significant impact only on Malaysian Islamic Banks with technical, pure technical, and scale efficiency. At the same time, board independence has a meaningful relationship with the efficiency of IBs of both countries. Board meetings significantly impact Pakistani Banks' pure technical efficiency while it substantially affects Malaysian banks' technical efficiency. Results also show that risk-taking has a significant negative impact on the efficiency of both countries. Implications: Pakistani Islamic banks should focus more on Shariah Supervisory Boards to develop the Islamic Banking system in Pakistan because it significantly impacts the Efficiency of Malaysian IBs.
Copyright (c) 2021 Qaiser Abbas https://creativecommons.org/licenses/by/4.0
Coercive Isomorphism and Financial Reporting Qualities of Listed Banks in Kenya: Moderating Role of Top Management
Purpose: The paper pursues to assess top management's moderating power on the association between coercive isomorphism on Financial Reporting Quality (FRQ). Design/ Methodology: Descriptive research design was adopted to establish the association between predictor variables and financial reporting Qualities (FRQ). A sample size of 295 respondents was used by simple random sampling was employed Multiple regression and Pearson correlation were used for inferential statistics. The data were then scrutinized and crosschecked for completeness and clarity. Findings: The result indicates that coercive isomorphism and top Management positively and significantly influence listed banks' financial reporting qualities. The result further reveals that top Management significantly moderates the link between coercive isomorphism and listed banks' financial reporting qualities. Practical Implication: The study's finding is anticipated to aid in outlining the effects of Institutional isomorphism on financial reporting quality in developing economies. This motivates the Kenyan practitioners and academics to pursue training and do international approved professional bodies examinations. Originality/Value: The study underscores the importance of top Management in coercive isomorphism, which is vital to influence financial reporting qualities.
Copyright (c) 2021 Musina Ochieng Bonface, Muganda Munir Manini, Benedict Ondieki Alala https://creativecommons.org/licenses/by/4.0
Determining the Impact of Supervisory Support on Employee Engagement in the Telecommunication Sector of Ghana: The Role of Supportive Organizational Culture
Purpose- Organizations that enforce effective supervisory support through their cultural traits see their employees reciprocating through positive outcomes. The study explored the impact of supervisory support on employee engagement in Ghana’s telecommunications sector and the moderating effect of supportive organizational culture on the relationship. Design/Methodology- A correlational descriptive research design was adopted. A sample of three hundred and fifty-three (353) employees was drawn randomly from a top selected telecommunication company in the Accra Metropolis of Ghana. Information collated were analyzed using Statistical Package for Social Sciences (SPSS version 26) and partial least square based on Structural Equation Modeling (SEM) Findings- The findings indicate that supervisory support significantly influences employee engagement. Again it was revealed that supportive organizational culture influences employee engagement and substantially moderates the relationship between supervisory support and employee engagement. Practical Implications- The findings provide valuable suggestions for organizations, managers, and supervisors to emphasize on measures such as a robust feedback system, training of supervisors, and enhancing employees' freedom to operate within the organization, which increases employee engagement and optimizing the organization’s competitive advantage.
Copyright (c) 2021 Leslie Afotey Odai, Jingzhao Yang, Isaac Ahakwa, Shaibu Ismaila Mohammed, Samuel Dartey https://creativecommons.org/licenses/by/4.0
Does Self-Control Moderate the Relationship between Social Influence and Savings Behavior among Small Business Owners?
This study examined whether self-control moderates the association linking social influence to saving behavior among small business owners. Using a standardized questionnaire, the study utilized a cross-sectional design to collect data from 402 micro and small business owners based in Kampala City. Process macro was used to analyze the interactive impact of self-control and social influence on saving behavior. The findings showed a significant interactive effect of self-control and social influence on saving behavior in Kampala, Uganda. Also, the results showed that the social impact on micro and small business owners' saving actions, at any degree of self-control, has a significant impact. These findings provide the literature and theory in behavioral finance with valuable insights. The study employed a cross-sectional design, rejecting a longitudinal analysis. Furthermore, we focused on Kampala City, leaving out other Ugandan cities. For those with low self-control, the government can implement deliberate government policies that impose savings in national social security funds and scale up the percentage of social security system savings for all individuals with strong self-control. The study points to the moderating effect of self-control on the link between social influence and saving behavior.
Copyright (c) 2021 Eva Mpaata, Ernest Saina, Naomy Koskei https://creativecommons.org/licenses/by/4.0
Undergraduate Students’ Entrepreneurial Attitude and Self-employment Intentions
Purpose – the study aimed at determining the interactive effect of entrepreneurial attitude and self-efficacy on students’ self-employment intentions. Design/ methodology – to attain the purpose of the study, cross-sectional and explanatory research designs were employed. Systematic sampling technique was utilized to collect data from a sample of 458 undergraduate finalists from Makerere and Kyambogo Universities in Uganda. Data were analyzed using Hayes (2018) Process macro version 3.2 (Model 1) with the help of SPSS version 23 Results – the study indicates that entrepreneurial attitude and self-efficacy significantly and positively influence self-employment intentions. Further, a negative and significant conditional effect of entrepreneurial self-efficacy in the relationship between entrepreneurial attitude and self-employment intentions was established. Implications – theoretically, the study contributes to the extant literature by providing new insights on the interactive effect of entrepreneurial attitude and self-efficacy on students’ self-employment intentions. We also provide practical implications to educators, curriculum developers, and university management in developing appropriate training tools for students driven by first ascertaining their levels of self-efficacy. Originality/value – The study provides new insights on the conditional effect of entrepreneurial self-efficacy in the relationship between entrepreneurial attitude and self-employment intentions.
Copyright (c) 2021 Moses Kisame Kisubi https://creativecommons.org/licenses/by/4.0
Jute: Solution to Global Challenges and Opportunities of Bangladesh
Purpose- The purpose of this paper is to identify possible diversifications of jute to create more sustainable businesses for economic development. Design/Methodology-The paper is prepared using secondary sources of data including published journals, data from research database, news, periodicals, books and websites. The paper is prepared in an exploratory manner, describes several data through graphical representations, and is focused on Bangladesh only. Findings- The study finds that jute’s economic and ecological benefit can make it a cash cow for Bangladesh. Its immense ability of diversification makes it a sustainable solution. Practical Implications- The study shows the feasibility of the project from a government perspective. The study can be practically applicable at economic scale that can be highly beneficial for jute producing countries like Bangladesh.
Copyright (c) 2021 Ahnaf Chowdhury Niloy https://creativecommons.org/licenses/by/4.0