Walugembe, A. et al. 2024. Unearthing The Contribution of Ethical Orientation and Marketing Strategies in Catalyzing Usage of Locally Made Products: Insights from Sub-Saharan Africa. SEISENSE Business Review. 4, 1 (Jun. 2024), 57–74. DOI:https://doi.org/10.33215/cttaqn28.