CHEPKOECH, Mae; LAGAT, Charles; L. FRANKWICK, Gary. Leapfrogging in Marketing: Empirical Analysis of Kenyan Mobile Phone Industry. SEISENSE Journal of Management, Multan, Pakistan, v. 4, n. 4, p. 33–46, 2021. DOI: 10.33215/sjom.v4i4.665. Disponível em: https://journal.seisense.com/jom/article/view/665.. Acesso em: 2 dec. 2024.