Main Article Content
Objective- This article aims to discuss the authors’ own experience using a web-based seminar (webinar) as a new data collection method for a qualitative descriptive study on factors influencing digital banking adoption among potential users in Malaysia (Digital Banking Study).
Design - This will be the first study to gather information from industry players and public perception towards digital banking service using webinars, with evidence compared to the study’s quantitative results.
Findings – Data derived from webinar sessions are consistent with the quantitative results, and the potential of its uses as a new research tool was discussed in detail. Policy Implications- The findings showed several practical implications that are potentially useful for researchers, academics, and business analysts to consider adopting webinar data as a new qualitative data collection method.
Originality - This study documents the supporting evidence of the potential use of webinars as a useful tool to collect quality observation data.
Copyright (c) 2020 Wen Ni Tiong, Anne Freda Siaw Fen Sim
This work is licensed under a Creative Commons Attribution 4.0 International License.
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