Marketing

5 Items

Retail Marketing Competencies in an Omnichannel World: A Post-Pandemic Shopping Revolution

Nelson B. Guillen Jr.

Abstract 162
PDF: 86
pages:76-94

Influencer Marketing and Behavioral Outcomes: How Types of Influencers Affect Consumer Mimicry?

Kazi Turin Rahman

Abstract 2638
PDF: 2186
pages:43-54

Impact of Personalized Social Media Advertising on Online Impulse Buying Behavior

Huzaifa Aslam, Muhammad Rashid, Nouman Chaudhary

Abstract 2276
PDF: 2326
pages:12-25

Exploring the Impact of Traditional Communication Channels on Customer Purchase Decision: A Case Study of University Students in Ghana

Isaac Ahakwa, Jingzhao Yang, Evelyn Agba Tackie, Kwame Bankole

Abstract 2085
PDF: 1197
pages:31-44

Driving Engagement on Instagram: A Comparative Analysis of Amazon Prime and Disney+

Kazi Turin Rahman

Abstract 3125
PDF: 2308
pages:1-11