SEISENSE Journal of Management <p style="text-align: justify;">SEISENSE Journal of Management (SJOM) is an online, open access and Refereed journal committed to publish scholarly empirical and theoretical research articles that have a high impact on the management field as a whole. The SJOM covers domains such as</p> <ul> <li class="show">Business strategy &amp; policy</li> <li class="show">Organizational behavior</li> <li class="show">Human resource management</li> <li class="show">Organizational theory</li> <li class="show">Entrepreneurship</li> <li class="show">Innovation and Technology Management</li> <li class="show">Tourism Management</li> <li class="show">Business Finance</li> </ul> en-US (Nadeem Akhtar (Phd)) (Syed Azeem) Thu, 08 Aug 2019 06:11:44 -0400 OJS 60 Social Media, External Prestige and Students’ Attitude towards Postgraduate Enrollment <p class="14-SJOMAbstractRight"><strong>Purpose-</strong> This paper aimed to determine the conditional effect of University reputation on the indirect process of external prestige on the relationship between social media and students’ attitude towards postgraduate enrollment.</p> <p class="14-SJOMAbstractRight"><strong>Design/Methodology-</strong> The study adopted a cross-sectional survey design, multistage random sampling in collecting data using a self-administered questionnaire. The sample size was 504 students from four universities in Kenya.</p> <p class="14-SJOMAbstractRight"><strong>Findings-</strong> Outcome indicates a partial indirect effect of social media and students’ attitude via external prestige. It further reveals a conditional effect of university reputation on the link between; social media and external prestige, and, external prestige and students' attitude. Finally, a test of the conditional indirect process is also confirmed.</p> <p class="14-SJOMAbstractRight"><strong>Practical Implications-</strong> Results of the study might help university managers and policymakers in developing effective strategies, policies, and techniques to attract potential students through social media platforms and also develop and strengthen university prestige and reputation through proper management of resources, social responsibility, and employment of qualified academic staff.</p> <p class="14-SJOMAbstractRight"><strong>Originality/value-</strong>&nbsp;The study findings bring new understanding concerning the indirect effect, the conditional process and highlight new insights on identifying mechanisms that exert a conditional effect on the indirect paths of the study variables.</p> Gabriel Simiyu, Joyce Komen, Ronald Bonuke Copyright (c) 2019 Gabriel Simiyu, Joyce Komen, Ronald Bonuke Thu, 08 Aug 2019 06:10:23 -0400 The Moderating Effect of Institutional Ownership on Intellectual Capital and Financial Performance of Listed Conglomerates <p>This study examines the moderating effect of Institutional ownership on the relationship between&nbsp;&nbsp; influence of intellectual capital and financial performance of listed conglomerate firms in Nigeria. The study utilized five out of six listed conglomerates firms in Nigeria. The study adopted correlational research design; using secondary data extracted from annual reports and account of the sampled firms within the period of the study of 2007-2017. The results from pooled ordinary least square regression (OLS) and Fixed effect revealed that intellectual capital indexed by value added intellectual coefficient (VAIC) has positive and significant impact on financial performance indexed by return on asset (ROA) of listed conglomerate firms in Nigeria. Furthermore, the interaction effect of institutional ownership was found to be positive and significant. It is therefore recommended institutional shareholders should invest more in shares of listed conglomerate firms in Nigeria and that management should recognize the effort and understand the importance of intellectual capital toward improving firm performance.</p> <p>&nbsp;</p> <p>&nbsp;</p> Isah Umar Kibiya, Bilyaminu Shittu Aminu, Khadija Salihu Abubakar Copyright (c) 2019 Isah Umar Kibiya, Bilyaminu Shittu Aminu, Khadija Salihu Abubakar Sat, 10 Aug 2019 01:07:07 -0400