SEISENSE Journal of Management https://journal.seisense.com/index.php/jom <p style="text-align: justify;">SEISENSE Journal of Management (SJOM) publishes research articles in the field of business strategy &amp; policy, Organizational behavior, Human resource management, Organizational theory, Entrepreneurship, Innovation &amp; Technology Management, Tourism Management, and Business Finance</p> <p><strong>Editor in Chief:</strong> Dr. Muhammad Azeem Qureshi<br /><strong>E-ISSN:</strong> <a href="https://portal.issn.org/resource/ISSN/2617-5770" target="_blank" rel="noopener">2617-5770</a><br /><strong>Access policy: </strong>Open access<strong><br />Review Policy: </strong>Double-blind peer review<strong><br />Frequency: </strong>Publish continuously<strong><br />Publication fee: </strong>Free<br /><strong>Review time:</strong> 07 Weeks<br /><strong>Submission to publication:</strong> 08 Weeks<br /><strong>Acceptance rate:</strong> 13%</p> <div class="containerindex"><a href="https://scholar.google.com/citations?user=gyb63PcAAAAJ&amp;hl=en&amp;authuser=1" target="_blank" rel="noopener"><img class="indexings" style="width: 130px;" src="http://seisense.com/download/demojournals/gscholar.png" alt="google" /></a> <a href="https://search.crossref.org/?q=seisense&amp;from_ui=yes" target="_blank" rel="noopener"><img class="indexings" style="width: 130px;" src="http://seisense.com/download/demojournals/Crossref.png" alt="orcid" /></a></div> SEISENSE (PRIVATE) LIMITED en-US SEISENSE Journal of Management 2617-5770 Impact of COVID-19 on Student’s Emotional and Financial Aspects in the Higher Learning Institutions https://journal.seisense.com/index.php/jom/article/view/629 <p>Purpose- This paper aims to determine the impact of the COVID-19 pandemic on the student’s financial and emotional aspect at one of Malaysia's higher learning institutions (HLI).</p> <p>Design/Methodology- The data collected from the online questionnaires involved 397 students and were analyzed using SPSS.</p> <p>Findings- The findings showed a significant positive association between all variables where the strength range was from r=.556 to r=.565. The highest correlation is the financial aspect (r-value .565) and is followed by the emotional aspect (.556). Next, the results also revealed that both variables were significantly influenced where the R² value was 47.1% while other factors explained the additional 53% of the element.</p> <p>Practical Implications- There are some significant implications identified in this study. First, this study's findings directly impacted the COVID-19 pandemic, especially in terms of financial support and the emotional aspect. Second, the result indicated that the university should also consider other internal and external aspects rather than focus only on improving the learning process. Third, this study would enrich the current body of knowledge about the impact of COVID-19.</p> MUHAMMAD ZARUNNAIM HAJI WAHAB Kamarudin Othman Copyright (c) 2021 MUHAMMAD ZARUNNAIM HAJI WAHAB, Kamarudin Othman https://creativecommons.org/licenses/by/4.0 2021-06-01 2021-06-01 4 4 1 15 10.33215/sjom.v4i4.629 Segmenting Investors on their Biases Manifested in Investment Decision-Making by Individual Investors https://journal.seisense.com/index.php/jom/article/view/663 <p>Purpose- This study proposes to identify the certain biases affecting investor decision-making and to segment investors accordingly.</p> <p>Design/Methodology- A quantitative research method was applied to measure the existence and impact of the biases on investment decision-making. A survey was administered among the stock market investors in Uttar Pradesh. Factor analysis was used to extract those biases that significantly impact investment decision-making and their mean score to assess the level of agreement that affects their investment decisions.</p> <p>Findings - The finding reveals that eight extracted factors affect the investment decisions and accordingly segment them on the biases they exhibit. The investors tend to fall into Imitator, Stereotypical, Independent Individualist, Risk Intolerant, Efficient Planner, Confident, Passive, and Competent Confirmer. The Imitators, Independent Individualists, and Confident investors show their higher level of agreement that highly affects their equity investment decision-making.</p> <p>Practical Implication- This study provides a base to segment the investors on their biases. In addition, it will help in customizing the investment recommendation based on their biases to improve the investment decisions.</p> Afreen Fatima Jitendra Kumar Sharma Copyright (c) 2021 Afreen Fatima, Jitendra Kumar Sharma https://creativecommons.org/licenses/by/4.0 2021-07-11 2021-07-11 4 4 16 32 10.33215/sjom.v4i4.663 Leapfrogging in Marketing: Empirical Analysis of Kenyan Mobile Phone Industry https://journal.seisense.com/index.php/jom/article/view/665 <p class="14-SJOMAbstractRight">Purpose: This paper aims to analyze the concept of leapfrogging in the mobile phone industry in the Republic of Kenya.</p> <p class="14-SJOMAbstractRight">Design/Methodology: The study adopted a cross-sectional research design, stratified and simple random sampling techniques in collecting data from 349 respondents picked from a population of 15506 employees of three Cosmopolitan County Governments in Kenya.</p> <p class="14-SJOMAbstractRight">Findings: Outcome indicates that; perceived product quality and perceived switching cost positively and significantly influence intentions to Leapfrog. However, the urgency to replace does not influence choices to leapfrog.</p> <p class="14-SJOMAbstractRight">Originality/value: The study findings bring a new understanding of the determinants of consumer leapfrogging and their intentions to leapfrog in the mobile phone industry and highlight the role perceived product quality and switching cost play in determining intention leapfrog.</p> Mae Chepkoech Charles Lagat Gary L. Frankwick Copyright (c) 2021 Mae Chepkoech, Prof. Charles Lagat, Prof Gary L. Frankwick https://creativecommons.org/licenses/by/4.0 2021-07-15 2021-07-15 4 4 33 46 10.33215/sjom.v4i4.665 Mobile Banking Service Quality and Customer Retention: A Moderated Mediation Model of Customer Perceived Value and Perceived Corporate Image https://journal.seisense.com/index.php/jom/article/view/672 <p>Purpose- This study examined the moderating effect of perceived corporate image on the indirect relationship between mobile banking service quality and customer retention via customer perceived value in the Kenyan banking industry</p> <p>Design/Methodology- The study adopted an explanatory research design, employing multistage, simple random and systematic sampling techniques in collecting data from a sample size of 400 consumers of mobile banking services in Kenya using a self-administered questionnaire</p> <p>Findings- The results reveal a significant mediating effect of customer perceived value on the relationship between mobile banking service quality and customer retention. Moreover, the study established that perceived corporate image moderates the relationship between; mobile banking service quality and customer perceived value and mobile banking service quality and customer retention. Finally, perceived corporate image moderates the indirect link between mobile banking service quality and customer retention via customer retention at all levels</p> <p>Practical Implications- These findings underscore the need for the bank’s management and policymakers to develop quality assurance policies and devise value-centered strategies and image-enhancing strategies to enhance customer retention.</p> <p>Originality/Value - The study’s findings bring new critical knowledge concerning the indirect effect of customer perceived value and perceived corporate image on the study variables.</p> Daniel Kipkirui Langat Ronald Bonuke Yusuf Kibet Copyright (c) 2021 Daniel Kipkirui Langat, Dr. Ronald Bonuke, Dr. Yusuf Kibet https://creativecommons.org/licenses/by/4.0 2021-07-20 2021-07-20 4 4 47 61 10.33215/sjom.v4i4.672