SEISENSE Journal of Management 2020-08-02T20:17:34+00:00 Nadeem Akhtar (Phd) Open Journal Systems <p style="text-align: justify;">SEISENSE Journal of Management (SJOM) is online, open access and Refereed journal committed to publish scholarly empirical and theoretical research articles that have a high impact on the management field as a whole. The SJOM covers domains such as</p> <ul> <li class="show">Business strategy &amp; policy</li> <li class="show">Organizational behavior</li> <li class="show">Human resource management</li> <li class="show">Organizational theory</li> <li class="show">Entrepreneurship</li> <li class="show">Innovation and Technology Management</li> <li class="show">Tourism Management</li> <li class="show">Business Finance</li> </ul> Impact of Market Learning on Management Innovation: Mediating role of Knowledge Integration 2020-07-02T13:54:55+00:00 Saman Fatima Roshan Luqman <p>Purpose- The article aims to study and explore the effect of market learning on management innovation along with exploring the role of knowledge integration as a mediator in the hospitality industry of Pakistan.</p> <p>Design/Methodology- The data comprised 215 respondents from the hospitality industry, and it was gathered through a questionnaire containing 22 items, including four demographical items. The gathered data was utilized to validate our model empirically through statistical tests.</p> <p>Findings- Research findings reveal that management innovation is driven by market learning, and significant relationships exist between market learning, knowledge integration, and management innovation. The mediating role of knowledge integration also exists significantly between management innovation and market learning.</p> <p>Novelty – Knowledge integration about management innovation and market learning is a novel contribution, and findings suggest that its effect on this model is significant.</p> <p>Practical Implications- Successful organizations include knowledge integration and management innovation as a critical part of their culture as these variables boost the firm’s productivity and employee participation, and both are found to be driven by market learning. The managers can make an effort to enhance market learning and improve the firm’s overall performance.</p> 2020-08-02T00:00:00+00:00 Copyright (c) 2020 Saman Fatima, Roshan Luqman