Marketing
5 Items
The Impact Of Social Media On Microgreens Product Knowledge And Purchase Intention
Salmaa Muftiyatunnisa, Darsono Darsono, Sapja Anantanyu- Abstract 841  
- PDF: 548  
- pages:6-18
Mobile Banking Service Quality and Customer Retention: A Moderated Mediation Model of Customer Perceived Value and Perceived Corporate Image
Daniel Kipkirui Langat, Dr. Ronald Bonuke, Dr. Yusuf Kibet- Abstract 1222  
- PDF: 1106  
- pages:47-61
Leapfrogging in Marketing: Empirical Analysis of Kenyan Mobile Phone Industry
Mae Chepkoech, Prof. Charles Lagat, Prof Gary L. Frankwick- Abstract 488  
- PDF: 338  
- pages:33-46
Antecedents of Overall E-service Quality and Brand Attachment in the Banking Industry
Gul e Rana, Dr. Noor Azizah- Abstract 691  
- PDF: 463  
- pages:26-34
Store Atmosphere, SERVQUAL and Consumer Loyalty
Case Study of Excelso Coffee Shop
Purwadi Purwadi, Bella Devitasari , Dio Caisar Darma
- Abstract 4445  
- PDF: 3335  
- pages:21-30