Impact of Market Learning on Management Innovation: Mediating role of Knowledge Integration

https://doi.org/10.33215/sjom.v3i5.404

Authors

Keywords:

Management Innovation, Market Learning, Knowledge Integration

Abstract

Purpose- The article aims to study and explore the effect of market learning on management innovation along with exploring the role of knowledge integration as a mediator in the hospitality industry of Pakistan.

Design/Methodology- The data comprised 215 respondents from the hospitality industry, and it was gathered through a questionnaire containing 22 items, including four demographical items. The gathered data was utilized to validate our model empirically through statistical tests.

Findings- Research findings reveal that management innovation is driven by market learning, and significant relationships exist between market learning, knowledge integration, and management innovation. The mediating role of knowledge integration also exists significantly between management innovation and market learning.

Novelty – Knowledge integration about management innovation and market learning is a novel contribution, and findings suggest that its effect on this model is significant.

Practical Implications- Successful organizations include knowledge integration and management innovation as a critical part of their culture as these variables boost the firm’s productivity and employee participation, and both are found to be driven by market learning. The managers can make an effort to enhance market learning and improve the firm’s overall performance.

Downloads

Download data is not yet available.
Dimensions

Ahmad, A., Bosua, R., & Scheepers, R. (2014). Protecting organizational competitive advantage: A knowledge leakage perspective. Computers & Security, 42, 27-39.

Anderson, V., Boocock, G., & Graham, S. (2001). An investigation into the learning needs of managers in internationalising small and medium-sized enterprises. Journal of Small Business and Enterprise Development, 8(3), 215-232.

Arnett, D. B., & Wittmann, C. M. (2014). Improving marketing success: The role of tacit knowledge exchange between sales and marketing. Journal of Business Research, 67(3), 324-331.

Azadegan, A., Dooley, K. J., Carter, P. L., & Carter, J. R. (2008). Supplier innovativeness and the role of interorganizational learning in enhancing manufacturer capabilities. Journal of Supply Chain Management, 44(4), 14-35.

Becker, M. C., & Zirpoli, F. (2003). Organising new product development: Knowledge hollowing-out and knowledge integration: DRUID, Copenhagen Business School, Department of Industrial Economics and ….

Berggren, C., Bergek, A., Bengtsson, L., Söderlund, J., & Hobday, M. (2011). Knowledge integration and innovation: Critical challenges facing international technology-based firms: Oxford University Press.

Birkinshaw, J., Hamel, G., & Mol, M. J. (2008). Management innovation. Academy of management review, 33(4), 825-845.

Bromiley, P., & Rau, D. (2014). Towards a practice‐based view of strategy. Strategic Management Journal, 35(8), 1249-1256.

Carboni, O. A., & Russu, P. (2018). Complementarity in product, process, and organizational innovation decisions: Evidence from European firms. R&D Management, 48(2), 210-222.

Collins, C. J., & Smith, K. G. (2006). Knowledge exchange and combination: The role of human resource practices in the performance of high-technology firms. Academy of management journal, 49(3), 544-560.

Cooper, R. G., & Kleinschmidt, E. J. (1987). New products: what separates winners from losers? Journal of product innovation management, 4(3), 169-184.

Cummings, J. N. (2004). Work groups, structural diversity, and knowledge sharing in a global organization. Management science, 50(3), 352-364.

Day, G. S. (1994). The capabilities of market-driven organizations. Journal of marketing, 58(4), 37-52.

Eisenhardt, K., & Martin, J. (2000). Dynamic capabilities: What are they? Strategic Management Journal, 21 (10/11): 1105-1121: October-November.

Eriksson, K., Johanson, J., Majkgård, A., & Sharma, D. D. (2000). Effect of variation on knowledge accumulation in the internationalization process. International Studies of Management & Organization, 30(1), 26-44.

Foxall, G. R., & Fawn, J. R. (1992). An evolutionary model of technological innovation as a strategic management process. Technovation, 12(3), 191-202.

Furlan, A., Vinelli, A., & Dal Pont, G. (2011). Complementarity and lean manufacturing bundles: an empirical analysis. International Journal of Operations & Production Management.

Grant, R. M. (1996). Toward a knowledge‐based theory of the firm. Strategic Management Journal, 17(S2), 109-122.

Hamel, G. (2006). The why, what, and how of management innovation. Harvard business review, 84(2), 72.

Hamel, G., & Prahalad, C. K. (1996). Competing for the Future: Harvard Business Press.

Jansen, J. J., Van Den Bosch, F. A., & Volberda, H. W. (2006). Exploratory innovation, exploitative innovation, and performance: Effects of organizational antecedents and environmental moderators. Management science, 52(11), 1661-1674.

Khosravi, P., Newton, C., & Rezvani, A. (2019). Management innovation: A systematic review and meta-analysis of past decades of research. European Management Journal, 37(6), 694-707.

Kim, N., & Atuahene‐Gima, K. (2010). Using exploratory and exploitative market learning for new product development. Journal of product innovation management, 27(4), 519-536.

Lane, P. J., Koka, B. R., & Pathak, S. (2006). The reification of absorptive capacity: A critical review and rejuvenation of the construct. Academy of management review, 31(4), 833-863.

Levitt, T. (2004). Marketing myopia. Harvard business review., 82(7/8), 138-149.

Lin, H., Murphree, M., & Li, S. (2017). Emergence of organizational routines in entrepreneurial ventures. Chinese Management Studies.

Lu, Y., Zhou, L., Bruton, G., & Li, W. (2010). Capabilities as a mediator linking resources and the international performance of entrepreneurial firms in an emerging economy. Journal of International Business Studies, 41(3), 419-436.

Luqman, R., Fatima, S., Ahmed, S., Khalid, I., & Bhatti, A. (2020). The Impact of Autocratic Leadership Style on Counterproductive Work Behavior: The Mediating role of Employee Commitment and Moderating role of Emotional Exhaustion. Pollster Journal of Academic Research, 06(01), 22-47.

Majchrzak, A., Cooper, L. P., & Neece, O. E. (2004). Knowledge reuse for innovation. Management science, 50(2), 174-188.

Maravilhas, S., & Martins, J. (2019). Strategic knowledge management in a digital environment: Tacit and explicit knowledge in Fab Labs. Journal of Business Research, 94, 353-359.

Marinova, D. (2004). Actualizing innovation effort: the impact of market knowledge diffusion in a dynamic system of competition. Journal of marketing, 68(3), 1-20.

Martín‐de Castro, G., López‐Sáez, P., Delgado‐Verde, M., & Koch, A. (2011). Firm‐internal knowledge integration and the effects on innovation. Journal of Knowledge Management.

Mol, M. J., & Birkinshaw, J. (2009). The sources of management innovation: When firms introduce new management practices. Journal of Business Research, 62(12), 1269-1280.

Okhuysen, G. A., & Eisenhardt, K. M. (2002). Integrating knowledge in groups: How formal interventions enable flexibility. Organization science, 13(4), 370-386.

Olson, E. M., Walker Jr, O. C., & Ruekert, R. W. (1995). Organizing for effective new product development: The moderating role of product innovativeness. Journal of marketing, 59(1), 48-62.

Pisano, G. P., & Teece, D. J. (2007). How to capture value from innovation: Shaping intellectual property and industry architecture. California management review, 50(1), 278-296.

Rogers, E. (2003). Diffusion of innovations, 5th edn Tampa. FL: Free Press.[Google Scholar].

Salazar, M. R., Lant, T. K., Fiore, S. M., & Salas, E. (2012). Facilitating innovation in diverse science teams through integrative capacity. Small Group Research, 43(5), 527-558.

Slotegraaf, R. J. (2012). Keep the door open: Innovating toward a more sustainable future. Journal of product innovation management, 29(3), 349-351.

Tsai, W. (2001). Knowledge transfer in intraorganizational networks: Effects of network position and absorptive capacity on business unit innovation and performance. Academy of management journal, 44(5), 996-1004.

Volberda, H. W., Van Den Bosch, F. A., & Mihalache, O. R. (2014). Advancing management innovation: Synthesizing processes, levels of analysis, and change agents. Organization Studies, 35(9), 1245-1264.

Von Hippel, E., & Tyre, M. J. (1995). How learning by doing is done: problem identification in novel process equipment. Research policy, 24(1), 1-12.

Walker, R. M., Damanpour, F., & Devece, C. A. (2011). Management innovation and organizational performance: The mediating effect of performance management. Journal of Public Administration Research and Theory, 21(2), 367-386.

Wang, L., & Yang, Y. (2018). Study on the relationship between external Learning and Radical Innovation. Paper presented at the 3rd International Symposium on Asian B&R Conference on International Business Cooperation (ISBCD 2018).

Weerawardena, J. (2003). Exploring the role of market learning capability in competitive strategy. European journal of marketing.

Wei, Z., Song, X., & Xie, P. (2019). How does management innovation matter for performance: Efficiency or legitimacy? Chinese Management Studies.

Wilden, R., & Gudergan, S. P. (2015). The impact of dynamic capabilities on operational marketing and technological capabilities: investigating the role of environmental turbulence. Journal of the Academy of Marketing Science, 43(2), 181-199.

Yang, D., Li, L., Jiang, X., & Zhao, J. (2020). The fit between market learning and organizational capabilities for management innovation. Industrial Marketing Management, 86, 223-232.

Zahra, S. A., Ireland, R. D., & Hitt, M. A. (2000). International expansion by new venture firms: International diversity, mode of market entry, technological learning, and performance. Academy of management journal, 43(5), 925-950.

Zollo, M., & Winter, S. G. (2002). Deliberate learning and the evolution of dynamic capabilities. Organization science, 13(3), 339-351.

Published

2020-08-02

How to Cite

Fatima, S., & Luqman, R. (2020). Impact of Market Learning on Management Innovation: Mediating role of Knowledge Integration. SEISENSE Journal of Management, 3(5), 1-12. https://doi.org/10.33215/sjom.v3i5.404